Give me a slogan, stat.

_________________________________________________________________________ On billboards and in press releases and other media, the UNT Health Science Center in Fort Worth is rolling out the new tagline we prescribed: “Where the Best Begins for Health.” Echoing Fort Worth’s classic slogan (“Where the West Begins”), the tagline taps into the civic pride of having a first-class health facility–one where…

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In the Knews!

When a friend of the firm, a teenage athlete, hurt her knee playing soccer, SullivanPerkins volunteered to help her create Friends in Kneed, a website for young athletes with injuries. The site is now getting international notice (because of Christina, of course); here’s the story, as it was aired on the local NBC affiliate: http://www.nbcdfw.com/news/local/Dallas-Teen-Creates-Website-for-Injured-Athletes-166467556.html…

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SP’s Work Wins National ADDY

Now we know what Meryl Streep must feel like. Our run of winning awards for our work for Kitchen Dog Theater continues. After winning a Gold ADDY at the Dallas ADDY awards, we were delighted to learn our Kitchen Dog 2011-12 Season Brochure went on to win a National Silver ADDY Award. We are one…

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Waterboarding to Be Used on Staffer Who Ignored Signage

No confession so far, but we’re working on it. So here’s what happened. The hot water heater in the ceiling in our Suite 320 goes out after 20 years of service, and the pipe from the sink also needs replacing before it leaks from our 3rd floor space onto the head of Quin Mathews Films…

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All Aboard for Brand Building at the BNSF Railway Transload Conference

Mark Perkins addressed the BNSF Transload Conference held in the Fort Worth Convention Center on March 7. The topic: Building Your Brand, Building Your Business. Mark’s hour-long presentation on business to business brand building was made at the request of BNSF Railway, a SullivanPerkins client for the past 7 years. Rob Wernersbach, who leads SullivanPerkins…

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A Good Idea Gone Bad

Our client University of North Texas is very, very green. It’s the school color. It’s part of the school’s ethic of sustainable practices as well. And it is central to the new branding platform SullivanPerkins has worked on for UNT, which uses “A green light to greatness” as its theme. So, naturally, when Mark’s gas-guzzling…

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From Her Mental Health to Her Metal Wealth: 10 Great Mother’s Day Gift Ideas

Brought to You by Our Clients We like to give our clients creative ideas year-round. But with Mother’s Day closing in like a mama bear on a hiker, we’ll take some inspiration from them: 1. Give Some Drama to Your Mama. Buy her a subscription to the 2012 Season at Kitchen Dog Theater. 2. Put…

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Is There Class in America?

  SullivanPerkins has been doing some design work for Class In America, a project that is investigating what people in our country think about the concept of class. It started with a logo. We were also asked to provide a little blurb about our logo for the Class in America website, which we gladly did.…

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Developing a First-Class Logo

This particular logo project didn’t start out as a logo project. It started out as designs that could be used as illustrations for a book cover. (The people conducting the Class In America project plan to turn their findings into a book eventually.) A couple of these book cover design explorations are shown here. However,…

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The Difficulty of Dealing with Dealing with Difficult People

We get tons of promotional material for business seminars, yet this one – Dealing with Difficult People – seems to have struck a chord. Why, we have no idea. “Mark” thought it would make a good blog post. Who are these Difficult People he’s thinking of? Certainly not any of our clients. We love you!…

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