Blog
Naming
11.08.23
Hi, My Country’s Name Is…
There was a diplomatic kerfuffle recently when the leader of a certain South Asian nation sent out an invitation in which she referred to herself as the “President of Bharat.” It set off a wave of speculation: Is India changing its name? We won’t get into the details of Hindi versus English usage and political…
07.05.17
Name of the Game
What do you need to keep in mind when it’s time to name your business or a new product or service? SullivanPerkins, drawing on our decades of naming experience, has seven key suggestions. Read our 7 Keys to Effective Naming.
06.27.17
What’s in a Name?
ZTE, the world’s fourth largest manufacturer of cell phone handsets, has been a SullivanPerkins client for the past three years. Among our tasks: product naming, which presents a considerable challenge in the world of handhelds, since there have been hundreds and hundreds of models introduced and named. Have a phone that has fast processing capability?…