Spotlight on Naming

07.05.17

Name of the Game

What do you need to keep in mind when it’s time to name your business or a new product or service? SullivanPerkins, drawing on our decades of naming experience, has seven key suggestions. Read our 7 Keys to Effective Naming.  

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06.27.17

What’s in a Name?

ZTE, the world’s fourth largest manufacturer of cell phone handsets, has been a SullivanPerkins client for the past three years. Among our tasks: product naming, which presents a considerable challenge in the world of handhelds, since there have been hundreds and hundreds of models introduced and named. Have a phone that has fast processing capability? Don’t…

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