Blog
Creative Services
07.23.24
A Green Light to a Great Campaign
In 2011, we launched a major new branding campaign, encapsulated in the message “A green light to greatness,” for the University of North Texas. From recruitment of new students to fundraising with alums, the complete campaign extended to every marketing touchpoint, from stationery to bus wraps, including broadcast and digital media. A master class in…
07.16.24
Shining a Spotlight on Regional Theater
For years we have helped Kitchen Dog Theater, a groundbreaking regional theater company in Dallas, get the word out about their innovative, entertaining productions. Every year, their season brochure gives multiple SullivanPerkins designers the opportunity to show their skills with powerful posters for the season’s plays. We’ve won numerous ovations of our own for this…
07.11.24
Profiting from Our Creativity
Over the years, SullivanPerkins has served a number of nonprofit clients, including the Boy Scouts, the North Texas Food Bank and the subject of this week’s #SPis40 campaign spotlight Communities Foundation of Texas. CFT has awarded more than a billion dollars to worthy charitable institutions in the North Texas area over more than 50 years.…
07.02.24
Over the Years, We’ve Dealt with a Lot of Issues
When you’ve been around for 40 years, you overcome your share of challenges. One of our largest-scale projects was for one of our longest-tenured clients. For Verizon’s directory publishing division, SullivanPerkins served for 20 years as the collateral agency of record, producing an array of marketing materials. A major publishing project saw us overseeing writing,…
06.25.24
Delivering the Rough Idea
In 2007, we designed an issue of Rough, the magazine of the Dallas Society of Visual Communications. From the 30% post-consumer-waste paper it was printed on to its whimsical, irreverent illustrations, this issue took on the of-the-moment theme of recycling. So it’s only fitting we repurpose it here as part of #SPis40 series. Check out…
06.19.24
We Don’t Feel So Old Now
As we celebrate our 40th anniversary with our ongoing #SPis40 series, we turn our attention to the Ursuline Academy of Dallas. Founded in 1874, this longtime client is the oldest continuously operating school in the city. In fact, Ursuline traces its roots all the way back to 1535 when the Ursuline order of nuns was…
06.11.24
Deluxe Treatment for a Luxury Spa
Lake Austin Spa Resort takes the spotlight for the year 2005 in our #SPis40 celebration. The fact is, they could have been highlighted in any year of the last two decades, as this has been one of our more longstanding client relationships. We have handled hundreds of assignments for the Spa, which is frequently recognized…
06.04.24
A Touching Experience
We’re up to 2004 in our #SPis40 series, and the project we’re dialing up to highlight is a brochure for Nokia, for whom we supported the launch of new phones for 10 years. And they kept us busy: back then nearly one in three mobile phones sold in the U.S. were Nokia phones. In order…
05.29.24
Today’s Special: Fresh Creativity
Another taste of our #SPis40 series. Today, we’re highlighting the poster we served up for DFW Restaurant Week in 2003, featuring a whimsical illustration of a foodie uniquely equipped to sample all the best of the area’s eateries. This multi-armed character also had legs: some version of him was used in Restaurant Week promotions for…
05.23.24
Here’s to a Fun New Client
We recently ginned up a label for Herman Marshall Generation Gin. Herman Marshall, the fourth oldest distillery in Texas, is better known for their award-winning handcrafted whiskeys, but they’re excited about this bracing new spirit that combines classic notes of juniper and coriander with contemporary twists of elderberry and lime. It’s a great base for a zingy,…