What’s in a Name?

For manufacturers of mobile phones and other electronic devices, constantly introducing new products, part of what’s in a name is the struggle to come up a word that’s meaningful, likable, and available (meaning, you can own it legally). One of the tasks SullivanPerkins performs for our client ZTE (along with design, packaging, and other marketing-related…

Read More


Super Packaging for a Mobile Phone

Look, right in your hand. It’s a phone, it’s a tablet, it’s a phablet, actually—the new ZMAX smartphone from our client, ZTE. SullivanPerkins designed the packaging for ZTE’s new ZMAX. Exclusively available through T-Mobile, this $252 smartphone will boast a 5.7 inch display and an 8-megapixel camera, along with other premium features. SullivanPerkins is working…

Read More