What’s in a Name?

For manufacturers of mobile phones and other electronic devices, constantly introducing new products, part of what’s in a name is the struggle to come up a word that’s meaningful, likable, and available (meaning, you can own it legally). One of the tasks SullivanPerkins performs for our client ZTE (along with design, packaging, and other marketing-related…

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Talking Tweens

    A week ago we responded to a journalist’s request for expertise on marketing to “tweens” — after all, that’s what we helped our client LockerLookz do successfully, as we built both its ecommerce business directed to tween girls and their moms, and provided branded marketing materials for in-store and trade events.   LockerLookz…

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