SEM Blog Image

11.28.17

The Craft of PPC

  PPC, or pay-per-click, is also known as SEM, or search engine marketing, or paid search, or simply as AdWords, since the marketplace has been dominated by Google. Executed successfully, a PPC campaign is a process of learning and refining. KPIs are established — account sign-ups, sales, catalog requests, etc. Investments are increased for those…

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UNTblogpost2

11.22.17

The Verdict: 35 New Lawyers

In 2013, when we first met with Judge Royal Furgeson, founding Dean of a public law school that did not yet exist in downtown Dallas, we all anticipated the event that has just happened: UNT Dallas College of Law, which opened in 2014 to serve one of the most diverse group of students at any…

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ZTE SPro 2 FRONT

11.07.17

Your Good Name

Andrew Elliott, whom we report to on a sequence of assignments for mobile phone manufacturer ZTE, was featured this week in a panel discussion on “Reputation & Risk,” published in the Dallas Business Journal. Andrew is Vice President, Strategic Marketing at ZTE (USA), which has become the 4th largest supplier of handsets in the United…

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CMC_Barbara

09.22.17

Breaking the Glass Ceiling in Steel

Her true mettle has been recognized by Commercial Metals. Congratulations to Barbara Smith on becoming the CEO of CMC. Barbara was profiled on September 21st in an article in the Dallas Business Journal. Read it here.

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LASR-Water

09.19.17

In Praise of Water

For all the destructive power of water, as witnessed so powerfully in Houston and along the Gulf Coast, it may be well to remind ourselves of water as a healer. Our client Lake Austin Spa Resort has designed a menu of water-themed activities around the writings of marine ecologist Wallace J. Nichols, author of the…

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bnsf7

09.08.17

On Track To Recovery

We support the marketing communications efforts of BNSF Railway, a Berkshire Hathaway company, and the second largest railroad in the United States, with a 32,000-mile network. We also applaud the efforts of BNSF employees in the Houston area in the aftermath of Hurricane Harvey. In ordinary times, maintenance of track to ensure safety and perfect…

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08.29.17

Keeping Track of Clients In The News

The University of North Texas is in the news for multiple reasons. UNT Dallas College of Law, our client, recently received provisional accreditation for its innovative law school, and, following the announcement of the retirement of UNT Chancellor Lee Jackson, news arrived (in the Texas Tribune and elsewhere) of the appointment of former NASA administrator…

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alvarado2

07.27.17

No Ordinary Joe

                        Commercial Metals Company and its subsidiaries are in a number of steel-related businesses, including manufacturing and recycling. For CMC, SullivanPerkins has been a renewable resource since 1987, for marketing communications projects as diverse as corporate identity, annual reports, intranet design, sustainability reports, and,…

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KosmosCRR

07.21.17

A Solid Report That Shows Transparency

Our longtime client Kosmos Energy is an exploration and production company that operates offshore west Africa and elsewhere along the Atlantic Margin. Kosmos has just published its fifth annual Corporate Responsibility Report, designed by SullivanPerkins. The report, in print and online, reviews the company’s safety, environmental and social performance. It also illustrates the company’s commitment…

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Spotlight on Naming

07.05.17

Name of the Game

What do you need to keep in mind when it’s time to name your business or a new product or service? SullivanPerkins, drawing on our decades of naming experience, has seven key suggestions. Read our 7 Keys to Effective Naming.  

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