Blog
04.24.24
Introducing Opportunity
Our #SPis40 celebration continues, with this installment focusing on a 1998 collateral campaign for an innovative financial services company. The Crossroads Group, who specialized in private equity investment opportunities, which are not as well-known or well-understood as investing in public companies listed on stock exchanges, turned to SullivanPerkins to get their story out to investors…
04.16.24
Connecting High-Tech Companies and Investors
SullivanPerkins has produced annual reports and other communications for numerous high-tech clients (Tyler Technologies, Nokia, Virtuoso, ZTE), that use imaginative illustrations and clear writing to help communicate complex topics into readily understandable – and investable – concepts. One example we’re highlighting in our #SPis40 celebration is our 1997 annual report for Interphase Corporation, a diversified…
04.09.24
When the Yellow Pages Looked Us Up!
In a bygone millennium, before phones were smart, before google was a verb, people looked up businesses in something called a phonebook that had yellow pages. Being listed first in the alphabetical Yellow Pages was such a competitive advantage you found businesses naming themselves A-A-A-Flowers or A-A Automotive. For this week’s #SPis40 project we’re shining…
04.03.24
Booya! There’s a Floppy Disk in this Direct Mailer!
The year is 1995 and the #SPis40 celebration takes us back to a time when creatively inserting a floppy disk into a direct mail piece was a cutting-edge move. Over the decades, we have helped numerous clients like EDS Internet Financial Services communicate the sector’s latest advances.
03.27.24
Celebrating SullivanPerkins!
The #SPis40 celebration continues. Sometimes the client is ourselves, and boy, can we be demanding. One of our favorite self-promotions was our 10th anniversary sweatshirt, which began a tradition of creatively utilizing our logo in self-promotional materials, particularly those that could be worn with pride by our clients and our colleagues. We celebrated with an…
03.21.24
Elevating the Art of Graphic Design
Founded in 1957, the Dallas Society of Visual Communications (DSVC) has been championing great graphic design even longer than we have! Over the years we’ve been proud to be members and honored to win awards from this august Dallas institution. Our co-founder Mark Perkins served as DSVC president 1991-1992. As part of our #SPis40 celebration,…
03.12.24
Serving High-Profile Clients
In 1992, SP had a very high-profile project. As in 30,000-feet high. We continue our #SPis40 celebration by spotlighting the American Airlines Corporation Annual Report. Over the years we’ve handled annual reports and other assignments for multiple high-flying Fortune 500 companies, including American Airlines, Verizon and Commercial Metals Company. See the latest video.
03.05.24
Time of the Signs
You’ve found your way to the latest installment of our #SPis40 campaign, where we highlight a different project from each of our 40 years. Throughout that span, we’ve been helping people find their way around schools, zoos, healthcare clinics and other places with clear, eye-catching signage. But the early 90s were probably our golden age…
02.27.24
Nurturing Relationships
The #SPis40 campaign continues. This week, we’re highlighting the 1990 holiday card we produced for major shopping center developer The Rouse Company. Our main job for the retail real estate giant was supplying signage, logo/identity, print and broadcast advertising, leasing materials, etc. for their nationwide roster of premier shopping centers. However, it became a challenging…
02.20.24
Looking Good on Paper
We’re up to 1989 in our #SPis40 celebration, where we’re spotlighting one job from each of our 40 years. In this promotional brochure for a line of Neenah paper, designers showed off a range of creative effects including foil stamping, gatefolds and die cuts. Watch the video.