Sustaining Relationships

BNSF Railway was recently featured on FortWorthBusiness.com for its collaboration with Wabtec in testing battery-electric locomotives. These next generation locomotives hold the promise of further reducing the environmental impact of shipping by rail, which is already more environmentally friendly than over-the-road transport. When we think of BNSF and sustainability, we also think of the 15+ year relationship…

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YIKEA! The IKEA Catalog’s Demise

An article published at the end of last year in The Wall Street Journal is fascinating, even though what it is telling us is what we already know: Printed work is falling off a cliff. The IKEA Catalog, which was printed annually for over 70 years and distributed at its peak to 200 million people,…

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A Bridge Not Too Far

Anticipating our move to new offices in 2021, SullivanPerkins is performing a long needed clean out of items we have stored, including boxes of branded t-shirts retained as samples from past projects for Pets.com, VideoFest, The Crossroads Group, and others. As it turns out, this never used clothing will find a use at The Bridge,…

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The Path of A Year End Letter

Journey of Hope is a non-profit organization that provides group grief support to children and adolescents who have lost a parent or a sibling. It is also one of many pro-bono clients at SullivanPerkins. We are currently redeveloping a new Journey of Hope website. We also volunteered the design for Journey of Hope’s year-end letter. The…

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Making A Point

Stipple point illustrations have been used for decades in corporate illustrations, especially portraits, and particularly for executives in investment or financial services, in part because of their association with the illustration style favored by The Wall St Journal. They can also be an effective strategy to solve the common problem of receiving headshot photography of…

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Volunteering In Response

Temple Emanu-El of Dallas, the oldest Reform Jewish congregation in the city and the largest synagogue in the South, responded in March to COVID-19 by restricting access to its sacred spaces. Worship services, educational activities, life cycle events — all were impacted.  In the months since, congregational life has remained vibrant, albeit often at a distance. The need…

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Biz Buzz

Last week Mark Perkins was interviewed by Bluhorn Media for its ongoing production of Biz Buzz, a program of interviews with agency leaders reflecting on current conditions, issues pertinent to marketing, the history and distinction of their agencies, predictions for the future, and other topics that belong in the twilight areas where useful information and self-promotion…

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All Aboard with 3D

How do you offer employees new to your company a fun tutorial?  If you’re BNSF Railway, the 2nd largest railroad in the United States, you do a 3D “virtual train tour,” created by SullivanPerkins. It’s a show and tell, with the emphasis on showing. You can learn more about trains, how BNSF operates them, and…

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Mask Task

When our friend Debra Edmondson launched her campaign for Texas House District 98 in Tarrant County, we launched her website, also designing her logo and basic campaign material, which thus far has included campaign stationery, yard signs, leaflets, and near daily social media ads that appear on Facebook — all typical for modern electioneering. But this is…

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