Blog
03.17.22
TEFFI was a Toughie
Our client Beneficient (Ben, for short) operates in a highly regulated industry as a provider of financial services for the alternative asset investor. As much has been the case with other financial service sectors (for example, the credit card industry), strong regulations actually serve the industry by reinforcing public trust. At the same time, regulations…
02.17.22
$uriname
The small nation of Suriname, on the Atlantic coast of South America, is one of the “greenest” places on earth. Indeed, 93% of the country is covered in pristine jungle. But the country is also on the cusp of transformation via greenbacks, after oil discoveries offshore confirmed Suriname as a world-class hydrocarbon resource. Along with…
02.08.22
The Who. Or, Talking About Lead Generation.
Lead generation is the lifeblood of B2B sales. Strategies to support sales for our B2B clients typically start with locating “the who” – the prospective buyers for what our clients are selling. Using LinkedIn, our display campaigns can reach these buyers by job title and other filters; we also work with the profiles of our…
02.01.22
Fresh Powderhorn
Texas is a rich state. When it comes to the ownership of Texas land, however, it isn’t the state that is rich, because nearly 95% of land in Texas is privately owned. That’s one reason why it was significant when a multi-partner coalition, including Texas Parks and Wildlife Foundation, purchased the Powderhorn Ranch along the…
01.25.22
Publish for the Parish
For more than six decades, The Catholic Foundation in Dallas has been devoted to impacting communities and helping donors implement their charitable intentions. For more than one decade, SullivanPerkins has been designing and writing creative communications to support the Foundation and its mission. In the last week of 2021, we received a request to convert,…
01.18.22
It’s Better to be the Best
SullivanPerkins has been reviewed and promoted on the website Expertise.com as one of the best – more specifically, 2022 Best Graphic Designers in Dallas. It was nothing we asked for. That said, the headline itself rings true enough. We have our origins in the design studio world, and though our mandate is broader, it is…
01.11.22
You Name It, We Name It
Recently we helped long-time client Lake Austin Spa Resort rewrite its revamped website. That work included providing a new name for Lake Austin’s local ingredients-meets-international-gourmet approach to food and a new name for the resort’s holistic approach to well-being. We offered dozens of options. The winners: “The Nurturing Table” and “Wellness in Balance.” Naming a…
01.04.22
Proceeding with Clarity
We are excited about our growing relationship with Clarity Benefit Solutions. Clarity handles employee benefits such as HSAs, FSAs and HRAs, which are becoming crucially important tools for consumers as the price of healthcare continues to rise. Check out the video we created for the Partner’s page on claritybenefitsolutions.com, alerting other firms in health care…
12.29.21
Is Your Reefer in the Hump Yard?
We’ve been helping long-time client BNSF re-engineer, if you will, their brand guidelines. One fun section helps new employees get a handle on some freight-rail specific terms and how BNSF likes to use them. There’s double track, demurrage, drayage – and that’s just the D’s. Every industry has its own jargon, and we’re perfectly able…
12.21.21
A Happy Holidays is in the Cards
All of us at SullivanPerkins wish you a happy holiday season and a joyous new year. In fact, we’ve been in the holiday spirit since October, which is when clients typically start thinking about their year-end holiday cards and emails. How do you customize a greeting that is usually very standard? Sometimes we use the…