Blog
08.11.20
Doubling Down
At SullivanPerkins, we are ramping up marketing efforts, rebuilding our lists of prospects and developing sales materials we can distribute via email or share in Zoom meetings. We have segmented our lists in different ways, by business verticals where we have deep experience (financial services, energy, healthcare, etc.), and by task or deliverable where we…
07.30.20
Directing you to Directories
SullivanPerkins knows about the Directory business. We spent more than a decade as agency for GTE Directories, once the largest independent publisher of print directories in the U.S. Our work continued as GTE Directories became Verizon, Idearc and SuperPages.com, as the print directory business surrendered to Google. Today, as we boost our ranking on search…
07.21.20
Some Background on Zoom Backgrounds
We were asked recently to create company-branded Zoom and Microsoft Teams backgrounds for one of our clients — a publicly-traded energy company. Our client may have been tired of having individuals working from home appearing with the family dog entering the background or other less than professional background appearances. As a result of this request, we’ve studied…
07.02.20
This 4th, Let’s Fly the Flag for Small Businesses
A big part of what makes life interesting for us at SullivanPerkins is that we work with clients of all sizes, and in a range of industries, from steelmaking to spas. The pandemic is posing challenges to all businesses, but especially the smaller ones that make up the backbone of our U.S. economy. Dallas has…
06.29.20
Recognition from Another S and P
Congratulations to our client Tyler Technologies for being named to the S&P 500 Index, effective Monday, June 22. Inclusion in this index, widely regarded as the best gauge of large-cap U.S. equities, is a major achievement, recognizing Tyler’s amazing growth and expanding market capitalization over the last two decades of providing software solutions to the…
06.22.20
Helping A Business Grow
When an international business providing organic and other products for farmers and growers around the globe came to SullivanPerkins, our task was to build websites for the parent company, ExcelAg, and for a US-focused branded division, Grow Seven. The businesses are headquartered in Miami, owned by the Cepeda family, and distinguished by an innovative, scientific approach that…
06.15.20
How To Stay In Touch, When The Rule is Don’t Touch?
Everybody knows these are bad times for the hospitality business (to see a chart prepared by Statista of the industries worst affected by the COVID-19 crisis, which shows Leisure and Hospitality as the “worst affected,” look here. So these times have had real impact on one of our clients in particular: Lake Austin Spa Resort, a…
06.09.20
A Comeback Spurred by Guests Coming Back
The May job reports show what everyone declared to be “surprising” job gains, particularly in the leisure and hospitality sector. As our client Lake Austin Spa Resort plans for its reopening this July, the pent-up demand is no surprise to us. Below, a chart of May job gains in the leisure and hospitality industry nationwide, from Statista.…
05.29.20
Dr. Dale Knows Quail
Dr. Dale Rollins presides over the Rolling Plains Quail Research Ranch, a “living laboratory” to devise land management strategies for the benefit of quail (and quail hunters) in Roby, Texas. It’s also the site of operations for our client, Rolling Plains Quail Research Foundation. Dr. Dale definitely knows quail. In one recent podcast, he discusses the…
05.20.20
Get Out!
Seeing the article below from last week’s New York Times, it seems like this is something our client Texas Parks and Wildlife Foundation, has always known: Being outdoors is good for you! Our work for TPWF has also been good for this client and in support of the wild things and wild places of Texas…