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If you’re naming a company, a sub-brand, a product, a real estate development or just about anything else, be sure to check out our SPotlight on 7 Key Strategies to Effective Naming. Naming has been one aspect of SullivanPerkins’ deep expertise in corporate identity — creating it, refreshing it, extending it to all aspects of corporate communications and marketing materials. You can see selected samples of identity development for various clients here. And if you need help with either naming or visual identity, remember the name SullivanPerkins!