Blog
09.15.21
So Long, St. Joe’s
Ursuline Academy of Dallas understands tradition. The school opened in Dallas in a four-room frame house in 1874. Over the decades, as the school has grown and evolved (and moved to its present campus on Walnut Hill in 1950), numerous buildings have come and gone. As part of the most recent transformation, St. Joseph’s Hall…
08.31.21
Making a Stand
Over three-plus decades as a creative firm, we’ve been called on to design protest signs for the Pets.com sock puppet; a giant chair for a mall anchored by Nebraska Furniture Mart; a locomotive-shaped trade show display for BNSF; etc. – but we believe this is our first lemonade stand. It appeared at a community golf…
08.24.21
We Should Put an Infographic Here
Blogs with infographics have a 25% higher click-through rate. A recent study suggests that you’re 25% more likely to click through and read this blog post because it’s got an infographic. The ability to compellingly convey information graphically is a key component of not just blog posts, but much of what we do at SullivanPerkins,…
08.17.21
You Name It
If you’re naming a company, a sub-brand, a product, a real estate development or just about anything else, be sure to check out our SPotlight on 7 Key Strategies to Effective Naming. Naming has been one aspect of SullivanPerkins’ deep expertise in corporate identity — creating it, refreshing it, extending it to all aspects of…
08.10.21
World’s Greatest Blog Post
When we sip from our World’s Best Dad/Mom/Boss/Pet Owner coffee mug, are we stimulated as much by the hyperbole and delusion as by the caffeine? On a totally different topic, SullivanPerkins was recently named among the Top Creative Agencies to Hire in 2021, according to DesignRush. Through the years, we have been recognized as a top…
08.04.21
Pencil Us In
Three cheers for students returning to in-class learning after a challenging year away.
08.03.21
Time to Revive Your Health Care Marketing?
Americans spend a lot on their health. According to the CDC, we devote a total of $3.6 trillion a year, with a per capita rate of $11,172 for health expenditures. That’s a very healthy amount. Is your healthcare marketing alive and well? SullivanPerkins has deep experience serving the health care industry. And we are currently…
07.27.21
Listen Up! Listen Down!
Yes, young people can learn a great deal from their elders. But people under 18 also have a lot to teach the older generations. This summer, our friends at Dallas publisher Deep Vellum, along with 826 Dallas Project, are launching “And One to Grow On,” an online collection of stories, where North Texans of all…
07.22.21
Giving Foundation its Moment in the Sun
Another hot one today! All this sunshine reminds us that Texas is the second largest state producer, after California, of photovoltaic (PV)-sourced solar power. We know this because our client, Foundation Land Partners, buys Texas land with solar panels or other renewable energy assets on it. We’re helping them shine a light on their business…