08.29.17

Keeping Track of Clients In The News

The University of North Texas is in the news for multiple reasons. UNT Dallas College of Law, our client, recently received provisional accreditation for its innovative law school, and, following the announcement of the retirement of UNT Chancellor Lee Jackson, news arrived (in the Texas Tribune and elsewhere) of the appointment of former NASA administrator…

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07.27.17

No Ordinary Joe

                        Commercial Metals Company and its subsidiaries are in a number of steel-related businesses, including manufacturing and recycling. For CMC, SullivanPerkins has been a renewable resource since 1987, for marketing communications projects as diverse as corporate identity, annual reports, intranet design, sustainability reports, and,…

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07.21.17

A Solid Report That Shows Transparency

Our longtime client Kosmos Energy is an exploration and production company that operates offshore west Africa and elsewhere along the Atlantic Margin. Kosmos has just published its fifth annual Corporate Responsibility Report, designed by SullivanPerkins. The report, in print and online, reviews the company’s safety, environmental and social performance. It also illustrates the company’s commitment…

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07.05.17

Name of the Game

What do you need to keep in mind when it’s time to name your business or a new product or service? SullivanPerkins, drawing on our decades of naming experience, has seven key suggestions. Read our 7 Keys to Effective Naming.  

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07.03.17

Hot Dog! It’s the 4th, By The Numbers

According to the National Retail Federation, our fellow Americans will spend $7.1 billion on food for the 4th — with 65.5 percent of the population chowing down at a cookout. While the most money might be spent on meaty main courses in celebration of our nation’s Declaration of Independence, data from Nielsen also declares that…

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06.30.17

Logos Are A Strange Animal

One of the tasks of our marketing communications firm is to create visual identities for our clients — logos, in short, for companies, products, buildings, processes. We have done literally hundreds over the years. We have been asked by one CEO how the redesign of his existing logo would contribute $1 to the bottom line…

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06.29.17

A Triumph of Hope

The typical advice for “business content” is to offer material of use to your clients. In the video below, we are sharing instead, and with permission, one of the more extraordinary life events in the life of our firm; it’s a video about a colleague’s triumph over illness. It’s a triumph of hope. For all…

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06.27.17

What’s in a Name?

ZTE, the world’s fourth largest manufacturer of cell phone handsets, has been a SullivanPerkins client for the past three years. Among our tasks: product naming, which presents a considerable challenge in the world of handhelds, since there have been hundreds and hundreds of models introduced and named. Have a phone that has fast processing capability?…

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06.20.17

It’s A Gas!

One of the pleasures of our business is serving remarkable businesses in a variety of industries. None is more remarkable than Kosmos Energy, our client in Dallas that goes offshore West Africa, drills 12,000 feet down into the ocean, and finds the hydrocarbons that remain essential to life in the developed world and to the…

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06.13.17

Lawyering Up

As a marketing communications firm, there is no greater privilege than being at the table with clients who are truly making a difference in the world, and thus being able to make a contribution, however modest, to that positive difference. That is in fact our mission at SullivanPerkins. On Saturday, May 20th, we had the…

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