You Name It, We Name It

Recently we helped long-time client Lake Austin Spa Resort rewrite its revamped website. That work included providing a new name for Lake Austin’s local ingredients-meets-international-gourmet approach to food and a new name for the resort’s holistic approach to well-being. We offered dozens of options. The winners: “The Nurturing Table” and “Wellness in Balance.” Naming a…

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Proceeding with Clarity

We are excited about our growing relationship with Clarity Benefit Solutions. Clarity handles employee benefits such as HSAs, FSAs and HRAs, which are becoming crucially important tools for consumers as the price of healthcare continues to rise. Check out the video we created for the Partner’s page on claritybenefitsolutions.com, alerting other firms in health care…

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Is Your Reefer in the Hump Yard?

We’ve been helping long-time client BNSF re-engineer, if you will, their brand guidelines. One fun section helps new employees get a handle on some freight-rail specific terms and how BNSF likes to use them. There’s double track, demurrage, drayage – and that’s just the D’s. Every industry has its own jargon, and we’re perfectly able…

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A Happy Holidays is in the Cards

All of us at SullivanPerkins wish you a happy holiday season and a joyous new year. In fact, we’ve been in the holiday spirit since October, which is when clients typically start thinking about their year-end holiday cards and emails. How do you customize a greeting that is usually very standard? Sometimes we use the…

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Nice to Be Recognized

It may not be the official Nice List, but as we enter the holiday season SullivanPerkins is happy to be included on a pretty nice list: The Top Creative Agencies to Hire. You can check out the announcement here.

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Over the past year, we’ve designed and posted a promo gif from SullivanPerkins to mark various times of the year — from Groundhog Day to the Fourth of July and onward. We actually had one ready to serve you for Thanksgiving this year, but in all the hubbub of cooking, eating, and cleaning up afterwards,…

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To the Moon!

Those unfazed by the moon have lost their capacity for wonder. Ten days ago, as anyone who was wandering outside and looking up around 2 a.m. that Friday morning would know, the Beaver Moon lunar eclipse appeared in the night sky. This eclipse was visible for more than six hours, the longest-lasting eclipse in nearly six centuries.  Or,…

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More Grand News

Grandscape, the 433-acre development in The Colony, took top honors at the Global RLI Awards a month ago in London. RLI stands for Retail and Leisure International, which named Grandscape the Most Innovative Retail and Entertainment Project in the world, beating four other projects, all in Asia. We are basking in a bit of reflected glory, since SullivanPerkins named and handled the initial…

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Help Wanted Against the Great Resignation

In April 2021, a record 4 million people left their jobs. Through August, each succeeding month has seen a record number of departures. It’s a phenomenon that’s become known as the Great Resignation. In the wake of the pandemic, many people are rethinking what they want from work, including better benefits. On this last score,…

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No Need to Massage These Numbers

Our client Lake Austin Spa Resort recently announced two significant 2021 awards: recognition as the #3 Spa Resort in the U.S. in the Condé Nast Traveler Readers’ Choice Awards and the #5 Spa in the U.S. in the Travel + Leisure World’s Best Awards. Congratulations!  Over the past 20 years, we’ve handled hundreds of projects for Lake Austin,…

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