12.22.20

The Path of A Year End Letter

Journey of Hope is a non-profit organization that provides group grief support to children and adolescents who have lost a parent or a sibling. It is also one of many pro-bono clients at SullivanPerkins. We are currently redeveloping a new Journey of Hope website. We also volunteered the design for Journey of Hope’s year-end letter. The…

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12.03.20

Making A Point

Stipple point illustrations have been used for decades in corporate illustrations, especially portraits, and particularly for executives in investment or financial services, in part because of their association with the illustration style favored by The Wall St Journal. They can also be an effective strategy to solve the common problem of receiving headshot photography of…

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11.18.20

Volunteering In Response

Temple Emanu-El of Dallas, the oldest Reform Jewish congregation in the city and the largest synagogue in the South, responded in March to COVID-19 by restricting access to its sacred spaces. Worship services, educational activities, life cycle events — all were impacted.  In the months since, congregational life has remained vibrant, albeit often at a distance. The need…

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11.18.20

Biz Buzz

Last week Mark Perkins was interviewed by Bluhorn Media for its ongoing production of Biz Buzz, a program of interviews with agency leaders reflecting on current conditions, issues pertinent to marketing, the history and distinction of their agencies, predictions for the future, and other topics that belong in the twilight areas where useful information and self-promotion…

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09.25.20

All Aboard with 3D

How do you offer employees new to your company a fun tutorial?  If you’re BNSF Railway, the 2nd largest railroad in the United States, you do a 3D “virtual train tour,” created by SullivanPerkins. It’s a show and tell, with the emphasis on showing. You can learn more about trains, how BNSF operates them, and…

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09.17.20

Mask Task

When our friend Debra Edmondson launched her campaign for Texas House District 98 in Tarrant County, we launched her website, also designing her logo and basic campaign material, which thus far has included campaign stationery, yard signs, leaflets, and near daily social media ads that appear on Facebook — all typical for modern electioneering. But this is…

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09.11.20

A HERO is Born

The end of August saw the birth of herofortexas.org.  HERO, which stands for Heppner Endowments for Research Organizations, is the philanthropic effort of the Heppner Family and The Beneficient Company Group, a company Brad Heppner founded to provide liquidity solutions for investors in alternative assets.  Brad has been a SullivanPerkins client for over twenty years, starting with…

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08.28.20

12 Ways of Saying 30

SullivanPerkins has a decades-long pro-bono relationship with Kitchen Dog Theater, the most distinguished of Dallas area acting companies that consistently produce provocative, groundbreaking work. So, when it came time to design a mark to celebrate KDT’s 30th anniversary year (a stunning milestone for a small, independent group producing live theater in Dallas, Texas), we sunk our…

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08.19.20

SullivanPerkins Does That?

One of the few drawbacks to having a deep well of design and branding experience is that you are never the “hot new thing.” Because SullivanPerkins has been providing creative services for three decades, our reputation was won before categories like digital marketing and website design even existed; as a result, sometimes we still find…

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08.11.20

Doubling Down

At SullivanPerkins, we are ramping up marketing efforts, rebuilding our lists of prospects and developing sales materials we can distribute via email or share in Zoom meetings. We have segmented our lists in different ways, by business verticals where we have deep experience (financial services, energy, healthcare, etc.), and by task or deliverable where we…

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