Blog
09.19.17
In Praise of Water
For all the destructive power of water, as witnessed so powerfully in Houston and along the Gulf Coast, it may be well to remind ourselves of water as a healer. Our client Lake Austin Spa Resort has designed a menu of water-themed activities around the writings of marine ecologist Wallace J. Nichols, author of the…
09.08.17
On Track To Recovery
We support the marketing communications efforts of BNSF Railway, a Berkshire Hathaway company, and the second largest railroad in the United States, with a 32,000-mile network. We also applaud the efforts of BNSF employees in the Houston area in the aftermath of Hurricane Harvey. In ordinary times, maintenance of track to ensure safety and perfect…
08.29.17
Keeping Track of Clients In The News
The University of North Texas is in the news for multiple reasons. UNT Dallas College of Law, our client, recently received provisional accreditation for its innovative law school, and, following the announcement of the retirement of UNT Chancellor Lee Jackson, news arrived (in the Texas Tribune and elsewhere) of the appointment of former NASA administrator…
07.27.17
No Ordinary Joe
Commercial Metals Company and its subsidiaries are in a number of steel-related businesses, including manufacturing and recycling. For CMC, SullivanPerkins has been a renewable resource since 1987, for marketing communications projects as diverse as corporate identity, annual reports, intranet design, sustainability reports, and,…
07.21.17
A Solid Report That Shows Transparency
Our longtime client Kosmos Energy is an exploration and production company that operates offshore west Africa and elsewhere along the Atlantic Margin. Kosmos has just published its fifth annual Corporate Responsibility Report, designed by SullivanPerkins. The report, in print and online, reviews the company’s safety, environmental and social performance. It also illustrates the company’s commitment…
07.05.17
Name of the Game
What do you need to keep in mind when it’s time to name your business or a new product or service? SullivanPerkins, drawing on our decades of naming experience, has seven key suggestions. Read our 7 Keys to Effective Naming.
07.03.17
Hot Dog! It’s the 4th, By The Numbers
According to the National Retail Federation, our fellow Americans will spend $7.1 billion on food for the 4th — with 65.5 percent of the population chowing down at a cookout. While the most money might be spent on meaty main courses in celebration of our nation’s Declaration of Independence, data from Nielsen also declares that…
06.30.17
Logos Are A Strange Animal
One of the tasks of our marketing communications firm is to create visual identities for our clients — logos, in short, for companies, products, buildings, processes. We have done literally hundreds over the years. We have been asked by one CEO how the redesign of his existing logo would contribute $1 to the bottom line…
06.29.17
A Triumph of Hope
The typical advice for “business content” is to offer material of use to your clients. In the video below, we are sharing instead, and with permission, one of the more extraordinary life events in the life of our firm; it’s a video about a colleague’s triumph over illness. It’s a triumph of hope. For all…
06.27.17
What’s in a Name?
ZTE, the world’s fourth largest manufacturer of cell phone handsets, has been a SullivanPerkins client for the past three years. Among our tasks: product naming, which presents a considerable challenge in the world of handhelds, since there have been hundreds and hundreds of models introduced and named. Have a phone that has fast processing capability?…