No Ordinary Joe
Commercial Metals Company and its subsidiaries are in a number of steel-related businesses, including manufacturing and recycling. For CMC, SullivanPerkins has been a renewable resource since 1987, for marketing communications projects as diverse as corporate identity, annual reports, intranet design, sustainability reports, and, in 2015, a hardbound corporate history on the occasion of CMC’s 100th anniversary. We’ve worked directly with three CEOs over three decades, and soon a 4th, as the current CEO, Joseph Alvarado, retires. This July, Joe was interviewed on the local PBS show “CEO” — you can find that interview online here.