02.28.11

Backdoor SEO: JCPenney Searches for First Place, Finds a Slap on the Wrist

A few months ago, if you searched online for “cocktail dress,” “tablecloths” or several other items that could be purchased at a department store, JCPenney would have popped up as the very first unsponsored (or “organic”) result. In fact, even if you searched for “Samsonite carry on luggage,” JCPenney would outrank Samsonite’s own website in…

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02.11.11

Cultural Exile

Beatriz Terrezas – gifted Dallas journalist, Board Member of the Bob Jones Nature Center and friend of SP – writes about the effects on her family of the continuing violence in Mexico, in the Texas Observer. Read in this moving essay how “exiled border souls” have been cut off from half their culture because of…

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01.28.11

All Aboard for eMagazines?

With the advent of tablet devices, everyone’s excited about eMagazines and their potential. As reported by All Things Digital, a recent study by Next Issue Media projects that “[tablet] magazines and similar stuff will generate $3 billion in advertising and circulation revenue in 2014…” We’re finishing up a Flash eBrochure for BNSF Railway, and it…

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12.14.10

Unlocking the Tween Market

Congrats to our client LockerLookz on their like so totally awesome exhibit at the Fall Toy Preview in October. LockerLookz is a great example of tween marketing that reaches its target with stylish designs and an appeal to tweens’ desire for self-expression. LockerLookz was formed by two mothers of tweens who discovered that there were…

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12.01.10

No Joke. Michael Won The Cartoon Caption Contest.

Senior writer Michael Langley recently won a cartoon caption contest run by the Chicago Tribune. The challenge was to supply words for an uncationed cartoon showing Shakespeare writing next to a cow that is standing in a puddle of milk. His winning caption: “Yeah, I guess it is a pretty long soliloquy.” Michael was up…

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11.16.10

Nineteen ninety-six called; it wants its hyphen back.

From yesterday’s Wall Street Journal:

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10.07.10

Kitchen Dog Theater Campaign Takes Another Bow (Wow!)

  SP honored by AIGA Our work for Kitchen Dog Theater has won another major industry honor. It was chosen for inclusion in 365: AIGA Annual Design Competition 31, AIGA’s publication of the year’s best design. From more than 2,300 entries, a distinguished panel of judges selected 126 examples of outstanding design, including ours. Thanks,…

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10.01.10

The Thrill of the Quill

Our CFT report was a winner at the Dallas International Association of Business Communicators Quill Awards Our annual report for Communities Foundation of Texas won a “Quill” at the Dallas IABC 2010 Quill Awards, held at the Belo Mansion September 29. Take a look at the CFT report here. CFT is no stranger to awards…

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