07.27.11

Whatever happened to…?

The other day we were informed that KERA-TV aired a documentary first produced in 1976, The Mysterious Rhinestone Cowboy. Using material from 1976 in 2011 is an admirable example of recycling in action. But even more mysterious than the career, outfits, or hairstyle of country singer David Allan Coe, who sang about mama, trains, and…

Read More

06.13.11

In the Niche, Natch!

StepByStepMarketing.com, an online how-to resource for owners and managers of growing and emerging businesses, is using the website SullivanPerkins designed for our client LockerLookz as a case study on successful niche marketing. The talented entrepreneurs behind LockerLookz have a terrific product they are marketing to pre-teen girls. Check it out. http://www.stepbystepmarketing.com/?p=9968

Read More

06.13.11

Back in the Spotlight

SullivanPerkins wins Gold at DSVC Awards At the 2011 Dallas Society of Visual Communications Awards on Saturday June 4, our Kitchen Dog Theater 2011 Season Collateral won a gold medal in the collateral category, as well as a gold medal in the prestigious Judge’s Choice category! Each of the DSVC show judges select their favorite…

Read More

04.18.11

ADDY Up!

SullivanPerkins wins two ADDY Awards. Call your DADDY! Our direct mail brochure for Kitchen Dog and our eBrochure for BNSF both walked away with a Silver ADDY at the 2011 Dallas ADDY Awards! The Dallas ADDY Awards are presented by the American Advertising Federation (AAF) in Dallas to celebrate creative excellence in advertising. AAF Dallas…

Read More

02.28.11

Backdoor SEO: JCPenney Searches for First Place, Finds a Slap on the Wrist

A few months ago, if you searched online for “cocktail dress,” “tablecloths” or several other items that could be purchased at a department store, JCPenney would have popped up as the very first unsponsored (or “organic”) result. In fact, even if you searched for “Samsonite carry on luggage,” JCPenney would outrank Samsonite’s own website in…

Read More

02.11.11

Cultural Exile

Beatriz Terrezas – gifted Dallas journalist, Board Member of the Bob Jones Nature Center and friend of SP – writes about the effects on her family of the continuing violence in Mexico, in the Texas Observer. Read in this moving essay how “exiled border souls” have been cut off from half their culture because of…

Read More

01.28.11

All Aboard for eMagazines?

With the advent of tablet devices, everyone’s excited about eMagazines and their potential. As reported by All Things Digital, a recent study by Next Issue Media projects that “[tablet] magazines and similar stuff will generate $3 billion in advertising and circulation revenue in 2014…” We’re finishing up a Flash eBrochure for BNSF Railway, and it…

Read More

12.14.10

Unlocking the Tween Market

Congrats to our client LockerLookz on their like so totally awesome exhibit at the Fall Toy Preview in October. LockerLookz is a great example of tween marketing that reaches its target with stylish designs and an appeal to tweens’ desire for self-expression. LockerLookz was formed by two mothers of tweens who discovered that there were…

Read More

<< First | | Last >>