We’re up to 2004 in our #SPis40 series, and the project we’re dialing up to highlight is a brochure for Nokia, for whom we supported the launch of new phones for 10 years. And they kept us busy: back then nearly one in three mobile phones sold in the U.S. were Nokia phones. In order to help communicate the innovative atmosphere of Nokia Experience Centers – places where people could come in and try out all the features on the latest Nokia phones (an MP3 player! a 2-mega-pixel camera!) with no sales pressure– we created a brochure with a blind emboss and “soft touch” coating that reinforced the tactile nature of the experience. Check it out.