07.23.24

In 2011, we launched a major new branding campaign, encapsulated in the message “A green light to greatness,” for the University of North Texas. From recruitment of new students to fundraising with alums, the complete campaign extended to every marketing touchpoint, from stationery to bus wraps, including broadcast and digital media. A master class in effective education marketing, take a look at the campaign as featured in our #SPis40 anniversary celebration.