Blog
09.11.12
Fear the Beards
One of these beardos is actually our senior writer, Michael Langley. Full time at SullivanPerkins for 18 years, Michael officed with us on McKinney only for the first seven of those years. For the past 11 years, like the biblical Ruth, Michael has gone wherever his wife, Allison, goeth, as she has a career…
08.31.12
Give me a slogan, stat.
_________________________________________________________________________ On billboards and in press releases and other media, the UNT Health Science Center in Fort Worth is rolling out the new tagline we prescribed: “Where the Best Begins for Health.” Echoing Fort Worth’s classic slogan (“Where the West Begins”), the tagline taps into the civic pride of having a first-class health facility–one where…
08.21.12
In the Knews!
When a friend of the firm, a teenage athlete, hurt her knee playing soccer, SullivanPerkins volunteered to help her create Friends in Kneed, a website for young athletes with injuries. The site is now getting international notice (because of Christina, of course); here’s the story, as it was aired on the local NBC affiliate: http://www.nbcdfw.com/news/local/Dallas-Teen-Creates-Website-for-Injured-Athletes-166467556.html…
08.16.12
Smart Cities Invest in Libraries
Did you know that Dallas puts less money per capita into its public libraries than any other major city in Texas? That’s not smart. During the next three and a half weeks, the City of Dallas will be having town hall budget meetings. To secure funding for Dallas public libraries, the Friends of the Dallas…
07.20.12
SP’s Work Wins National ADDY
Now we know what Meryl Streep must feel like. Our run of winning awards for our work for Kitchen Dog Theater continues. After winning a Gold ADDY at the Dallas ADDY awards, we were delighted to learn our Kitchen Dog 2011-12 Season Brochure went on to win a National Silver ADDY Award. We are one…
06.25.12
Waterboarding to Be Used on Staffer Who Ignored Signage
No confession so far, but we’re working on it. So here’s what happened. The hot water heater in the ceiling in our Suite 320 goes out after 20 years of service, and the pipe from the sink also needs replacing before it leaks from our 3rd floor space onto the head of Quin Mathews Films…
06.06.12
All Aboard for Brand Building at the BNSF Railway Transload Conference
Mark Perkins addressed the BNSF Transload Conference held in the Fort Worth Convention Center on March 7. The topic: Building Your Brand, Building Your Business. Mark’s hour-long presentation on business to business brand building was made at the request of BNSF Railway, a SullivanPerkins client for the past 7 years. Rob Wernersbach, who leads SullivanPerkins…
05.22.12
A Good Idea Gone Bad
Our client University of North Texas is very, very green. It’s the school color. It’s part of the school’s ethic of sustainable practices as well. And it is central to the new branding platform SullivanPerkins has worked on for UNT, which uses “A green light to greatness” as its theme. So, naturally, when Mark’s gas-guzzling…
05.14.12
Creating Visual Branding in the Non-Profit Sector
The best brands reflect best practice Our principal, Mark Perkins, spoke under the auspices of long-time client The Catholic Foundation to a group of non-profits on the subject of branding best practices in the non-profit world. There are more than 1.5 million non-profits in the U.S., and each of these non-profits was started with a…
05.14.12
Creating Visual Branding in the Non-Profit Sector (cont.)
Non-profits are often so service oriented they neglect to work on their brand. But, as many branding experts have stated, effective branding can help you connect to the people you serve; it can also provide clarity about your purpose, and with that clarity comes increased awareness and perhaps increased support. * In a work entitled…