05.25.21

A well-branded look is a key element to creating a successful virtual event. Earlier this year, SullivanPerkins created the branding for Deep Vellum Celebrates, a reoccurring event highlighting local literary talent for the nonprofit publisher Deep Vellum, located in the Deep Ellum district in Dallas.

Established in 2013 by Will Evans, Deep Vellum has brought books, writers, and translators to Dallas by publishing over 90 works of literature from around the world. As of 2020, half of Deep Vellum’s published books are international (translated), and half are English-original material, with a focus on Dallas writers.

Deep Vellum founder Will Evans has a particular interest in Russian literature; he has a BA degree in Russian Language and Culture from Emory University, and an MA in Russian culture from Duke University. So we weren’t surprised that he expressed an interest in design motifs inspired by the Russian Constructivism design movement of the 1920s. Russian Constructivist designers such as El Lissitzky and Alexander Rodchenko’s influence can be found in a lot of today’s contemporary graphic design – especially from the 80’s – in the colorful Memphis-Milano Style and in playful typography from designers like Neville Brody.

SullivanPerkins put together the visual directions based on this aesthetic.

The chosen direction was then configured in a variety of formats to accommodate the needs of the event producers and to promote and brand the event. We think the inaugural Deep Vellum Celebrates virtual event was a success and we look forward to more exciting news from them.