In a bygone millennium, before phones were smart, before google was a verb, people looked up businesses in something called a phonebook that had yellow pages. Being listed first in the alphabetical Yellow Pages was such a competitive advantage you found businesses naming themselves A-A-A-Flowers or A-A Automotive. For this week’s #SPis40 project we’re shining a very yellow spotlight on a very high-profile job for GTE Directories that put our work in thousands of homes across the country: the cover of the GTE Everything Pages directory.