Our #SPis40 celebration continues, with this installment focusing on a 1998 collateral campaign for an innovative financial services company. The Crossroads Group, who specialized in private equity investment opportunities, which are not as well-known or well-understood as investing in public companies listed on stock exchanges, turned to SullivanPerkins to get their story out to investors and financial advisors with a series of collateral pieces. Focusing on different aspects of what the firm offered – powerful industry relationships, value-added services, etc. – the collateral campaign was brought together in an introduction kit that gave a full picture of the unique opportunities Crossroads offered investors.