Kitchen Dog has its Day
06.09.10
At the Dallas Show on June 5, the Dallas Society of Visual Communications awarded SullivanPerkins two of the coveted Gold Light Bulb Awards for our work on Kitchen Dog Theater 2009-10 season collateral. In addition to taking home the Best in Show award, we also got Judge’s Choice!
Photo by UnderConsideration LLC
The collateral for Kitchen Dog includes a direct-mail season schedule, postcards, website, and a series of posters for individual plays. It’s all done on a shoestring budget, but the posters in particular required a certain doggedness from the SP design team. Here’s our story, as told by lead project designer Rob Wilson:
The small quantity of posters needed was too costly to print offset, so we learned how to screen print them ourselves. We burned the screens using a $6 Home Depot work lamp hung from a broomstick. We modified a shower with a hose sprayer meant for dogs and washed out the screens in the bathtub.A big part of the challenge was finding a space to print the posters. We initially made an agreement with the theater to use their rehearsal space, where we printed the first posters crammed amidst props from old plays. Unfortunately, visiting actors were also housed there on occasion. After encountering one in his underwear, we abandoned the rehearsal studio in favor of a designer’s apartment, whose kitchen island was a good fit for our makeshift printing setup.
We feel that good illustration, design and determination can overcome the tightest of budgets.
The Kitchen Dog brochures and posters were featured on June 2 on FPO (For Print Only): see more there!
Back in August 2009, Rob Wilson wrote a guest feature on the KERA Art&Seek blog discussing the creative process behind the new Kitchen Dog brochures and posters: take a look!
And check out the Kitchen Dog Theater website here.
source: underconsideration.com/fpo