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A week ago we responded to a journalist’s request for expertise on marketing to “tweens” — after all, that’s what we helped our client LockerLookz do successfully, as we built both its ecommerce business directed to tween girls and their moms, and provided branded marketing materials for in-store and trade events.


locker look poster

LockerLookz was born when two moms, Christi and JoAnn, saw how excited their pre-teen girls became about decorating their first school locker. LockerLookz designs and sells locker decorations and accessories, allowing girls to positively express their personality in educational and social settings.

We were with LockerLookz from inception and continue as a resource for Darice, a wholesale craft company headquartered in Ohio that purchased LockerLookz at the end of 2013. Our guidance was subsequently featured as part of an article group interview posted online. Read it here.