Writer and account manager Helen Daly didn’t join SullivanPerkins just because she’d get to work on really cool projects with a bunch of great creatives.

She joined because of the Pets.com Sock Puppet.

Long after Pets.com had come and gone, Helen still remembered its saucy spokesdog—and she jumped at the chance to work for the shop that penned the phrase, “Pets.com. Because Pets Don’t Drive.”

Helen has more than 20 years of editorial experience in newspaper, magazine and online publishing. Her byline has appeared in WIRED, The Washington Post, The Dallas Morning News and apple.com, among others. Helen is a cum laude graduate of Yale, where she earned Distinction in the Film Studies major.