ZTE logo _20141029_FINAL.ai

Andrew Elliott, whom we report to on a sequence of assignments for mobile phone manufacturer ZTE, was featured this week in a panel discussion on “Reputation & Risk,” published in the Dallas Business Journal. Andrew is Vice President, Strategic Marketing at ZTE (USA), which has become the 4th largest supplier of handsets in the United States (behind Samsung, Apple, and LG). Reputation is of course about your good name. Coincidentally, our work for ZTE has revolved around the development of excellent names for its products (Mobley, to name one; sold by AT&T, Mobley plugs into your car and transforms the interior into a mobile hotspot). We have also handled packaging design for selected ZTE products; one example pictured here: