Recently we helped long-time client Lake Austin Spa Resort rewrite its revamped website. That work included providing a new name for Lake Austin’s local ingredients-meets-international-gourmet approach to food and a new name for the resort’s holistic approach to well-being. We offered dozens of options. The winners: “The Nurturing Table” and “Wellness in Balance.” Naming a “philosophy” is a relatively rare assignment, but over the years SullivanPerkins has provided names for everything from cell phones to shopping centers to charitable programs. Check out our approach to naming here.