If you suffer cardiac arrest, what are the odds that you’ll survive? In most communities in the United States, the answer is, “Not good.” In fact, in many large U.S. cities, you have less than a 10% chance of surviving. Worldwide, more than 3 million people die every year from cardiac arrest. Our client RQI Partners is working to change that for the better. RQI is a partnership between American Heart Association and Laerdal Medical; its initials stand for Resuscitation Quality Improvement — which is also its mission. Our work for RQI includes design and messaging consultation — including consulting on the organization’s identity system, marketing collateral, and website.