08.28.09

The capital-‘e’-Economy may have companies cutting back on ad budgets, but that doesn’t mean there’s no room for innovation. We found this enterprising individual along our morning commute.

For the typography lovers out there, this demonstrates how the delivery of a message matters as much as the message itself. I doubt “HIRE ME, SMU MBA – FINANCE” is very effective when written on the side of a car in soap. Would you call this person?