Our work for Brad Heppner began nearly 20 years ago, when he ran The Crossroads Group, a fund of funds business that was sold to Lehman Brothers in 2003. More recently, SullivanPerkins has developed all branded materials for The Beneficient Company — BEN, for short — a unique financial services company that will provide liquidity to investors in alternative assets. During its years of development, BEN was practically our secret. Now, with funding and a heavyweight board of directors that includes Tom Hicks, Richard Fisher and others, the news about BEN is beginning to flow.