Blog
09.19.11
The Launch of the Center for Education & Research at Metrocare
On June 6th our clients at the Center for Education & Research at Metrocare celebrated their official launch. Congratulations from all of us at SullivanPerkins. Among the dignitaries who spoke at an event at their headquarters were Congresswoman Eddie Bernice Johnson and Dallas City Manager Mary Suhm. The Center for Education & Research is an…
08.22.11
The Staple Remover Mystery
Back in February, someone sent us a staple remover. Why? We can’t figure it out. Like a staple so firmly embedded in a stack of paper that no tool can remove it, so too are we unable to worry free the solution to this mystery. The package it came in was postmarked February 14. Was…
07.27.11
Whatever happened to…?
The other day we were informed that KERA-TV aired a documentary first produced in 1976, The Mysterious Rhinestone Cowboy. Using material from 1976 in 2011 is an admirable example of recycling in action. But even more mysterious than the career, outfits, or hairstyle of country singer David Allan Coe, who sang about mama, trains, and…
06.13.11
In the Niche, Natch!
StepByStepMarketing.com, an online how-to resource for owners and managers of growing and emerging businesses, is using the website SullivanPerkins designed for our client LockerLookz as a case study on successful niche marketing. The talented entrepreneurs behind LockerLookz have a terrific product they are marketing to pre-teen girls. Check it out. http://www.stepbystepmarketing.com/?p=9968
06.13.11
Back in the Spotlight
SullivanPerkins wins Gold at DSVC Awards At the 2011 Dallas Society of Visual Communications Awards on Saturday June 4, our Kitchen Dog Theater 2011 Season Collateral won a gold medal in the collateral category, as well as a gold medal in the prestigious Judge’s Choice category! Each of the DSVC show judges select their favorite…
04.18.11
ADDY Up!
SullivanPerkins wins two ADDY Awards. Call your DADDY! Our direct mail brochure for Kitchen Dog and our eBrochure for BNSF both walked away with a Silver ADDY at the 2011 Dallas ADDY Awards! The Dallas ADDY Awards are presented by the American Advertising Federation (AAF) in Dallas to celebrate creative excellence in advertising. AAF Dallas…
02.28.11
Backdoor SEO: JCPenney Searches for First Place, Finds a Slap on the Wrist
A few months ago, if you searched online for “cocktail dress,” “tablecloths” or several other items that could be purchased at a department store, JCPenney would have popped up as the very first unsponsored (or “organic”) result. In fact, even if you searched for “Samsonite carry on luggage,” JCPenney would outrank Samsonite’s own website in…
02.11.11
Cultural Exile
Beatriz Terrezas – gifted Dallas journalist, Board Member of the Bob Jones Nature Center and friend of SP – writes about the effects on her family of the continuing violence in Mexico, in the Texas Observer. Read in this moving essay how “exiled border souls” have been cut off from half their culture because of…
01.28.11
All Aboard for eMagazines?
With the advent of tablet devices, everyone’s excited about eMagazines and their potential. As reported by All Things Digital, a recent study by Next Issue Media projects that “[tablet] magazines and similar stuff will generate $3 billion in advertising and circulation revenue in 2014…” We’re finishing up a Flash eBrochure for BNSF Railway, and it…