Blog
06.06.12
All Aboard for Brand Building at the BNSF Railway Transload Conference
Mark Perkins addressed the BNSF Transload Conference held in the Fort Worth Convention Center on March 7. The topic: Building Your Brand, Building Your Business. Mark’s hour-long presentation on business to business brand building was made at the request of BNSF Railway, a SullivanPerkins client for the past 7 years. Rob Wernersbach, who leads SullivanPerkins…
05.22.12
A Good Idea Gone Bad
Our client University of North Texas is very, very green. It’s the school color. It’s part of the school’s ethic of sustainable practices as well. And it is central to the new branding platform SullivanPerkins has worked on for UNT, which uses “A green light to greatness” as its theme. So, naturally, when Mark’s gas-guzzling…
05.14.12
Creating Visual Branding in the Non-Profit Sector
The best brands reflect best practice Our principal, Mark Perkins, spoke under the auspices of long-time client The Catholic Foundation to a group of non-profits on the subject of branding best practices in the non-profit world. There are more than 1.5 million non-profits in the U.S., and each of these non-profits was started with a…
05.14.12
Creating Visual Branding in the Non-Profit Sector (cont.)
Non-profits are often so service oriented they neglect to work on their brand. But, as many branding experts have stated, effective branding can help you connect to the people you serve; it can also provide clarity about your purpose, and with that clarity comes increased awareness and perhaps increased support. * In a work entitled…
05.07.12
From Her Mental Health to Her Metal Wealth: 10 Great Mother’s Day Gift Ideas
Brought to You by Our Clients We like to give our clients creative ideas year-round. But with Mother’s Day closing in like a mama bear on a hiker, we’ll take some inspiration from them: 1. Give Some Drama to Your Mama. Buy her a subscription to the 2012 Season at Kitchen Dog Theater. 2. Put…
04.16.12
Is There Class in America?
SullivanPerkins has been doing some design work for Class In America, a project that is investigating what people in our country think about the concept of class. It started with a logo. We were also asked to provide a little blurb about our logo for the Class in America website, which we gladly did.…
04.16.12
Developing a First-Class Logo
This particular logo project didn’t start out as a logo project. It started out as designs that could be used as illustrations for a book cover. (The people conducting the Class In America project plan to turn their findings into a book eventually.) A couple of these book cover design explorations are shown here. However,…
04.10.12
The Difficulty of Dealing with Dealing with Difficult People
We get tons of promotional material for business seminars, yet this one – Dealing with Difficult People – seems to have struck a chord. Why, we have no idea. “Mark” thought it would make a good blog post. Who are these Difficult People he’s thinking of? Certainly not any of our clients. We love you!…
04.04.12
Icahn’t, But We Could and We Did.
Commercial Metals Company is a global manufacturer, recycler, and marketer of steel and related metals products, and a client for more than 20 years – one of many cherished long-term relationships. In December of 2011, financier Carl Icahn initiated a tender offer for all outstanding shares of CMC stock, seeking control of the company.…
03.30.12
For a Young Athlete in Kneed
A friend of ours came to SullivanPerkins with a special request. His 16-year-old daughter Kriss, a dedicated soccer player, had experienced a severe injury to her knee during play, tearing her ACL. She was told her knee required surgery, and she turned to the internet for more information. But the information and support she wanted…