A HERO is Born
The end of August saw the birth of herofortexas.org. HERO, which stands for Heppner Endowments for Research Organizations, is the philanthropic effort of the Heppner Family and The Beneficient Company Group, a company Brad Heppner founded to provide liquidity solutions for investors in alternative assets. Brad has been a SullivanPerkins client for over twenty years, starting with The Crossroads Group and continuing through the creation of Beneficient. For HERO, SullivanPerkins designed the logo and branded materials, and now the website. Herofortexas.org includes drone photography of Bradley Oaks Ranch in Montalba, Texas, which serves as a field research site for HERO activities. Interesting fact: the ranch was once owned by the Murchisons and served as practice facility for heroes of a different kind — the Dallas Cowboys.