All of us at SullivanPerkins wish you a happy holiday season and a joyous new year. In fact, we’ve been in the holiday spirit since October, which is when clients typically start thinking about their year-end holiday cards and emails. How do you customize a greeting that is usually very standard? Sometimes we use the corporate logo and play with it, to create a unique holiday image. Here are two examples we presented to our long-term client Beneficient (neither idea was used).