Give me a slogan, stat.

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On billboards and in press releases and other media, the UNT Health Science Center in Fort Worth is rolling out the new tagline we prescribed: “Where the Best Begins for Health.” Echoing Fort Worth’s classic slogan (“Where the West Begins”), the tagline taps into the civic pride of having a first-class health facility–one where the best health professionals are trained, exemplary research is conducted, and superlative primary care is provided. Did you know UNTHSC has one of the very few labs in the nation that the FBI trusts to analyze DNA evidence? While we didn’t design the billboards, our fingerprints are all over the tagline. SullivanPerkins handles lots of writing-only assignments, including naming, brand positioning statements, themes, slogans, elevator speeches, and (as they say) much, much more.