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• BNSF Railway
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• DATCU Credit Union
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• Essilor of America
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• Nokia Mobile Phones
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• The Rouse Company
• Texas Instruments
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Texas Instruments

For Texas Instruments E&PS division, which served the educational marketplace, we attended conferences around the country and participated in focus groups to uncover the right positioning. TI’s unique advantage was its “total offer”–not just the hardware it sold, but the support and curricular materials it offered. We produced a “tools/training/curricular materials” campaign, with print and electronic applications, using a visual branding signature.